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Thursday, April 23, 2020 | History

5 edition of Ethical decision making in marketing found in the catalog.

Ethical decision making in marketing

  • 160 Want to read
  • 18 Currently reading

Published by SAGE Publications in Thousand Oaks .
Written in English

    Subjects:
  • Marketing -- Decision making -- Moral and ethical aspects.

  • Edition Notes

    Includes bibliographical references (p. 291-303) and indexes.

    StatementLawrence B. Chonko.
    SeriesSage series in business ethics
    Classifications
    LC ClassificationsHF5415.135 .C45 1995
    The Physical Object
    Paginationxi, 315 p. :
    Number of Pages315
    ID Numbers
    Open LibraryOL1270681M
    ISBN 100803955456, 0803955464
    LC Control Number95001876


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Ethical decision making in marketing by Lawrence B. Chonko Download PDF EPUB FB2

Written from a decision-making perspective, this textbook provides students with an Ethical decision making in marketing book of ethical problems faced by marketing professionals and an introduction to some of the issues they encounter as they engage in ethical : Hardcover.

Ethical decision making in marketing. Daily newspapers are filled with marketing-related ethical issues: price collusion, phony advertising, and faulty products. Although we have learned much about ethics over the past two decades, the field seems to be more perplexing to marketers than ever before.

Written from a decision-making perspective, Ethical Decision Making in Marketing provides students with an overview of the ethical problems faced by marketers and an introduction to some of the issues with which marketers struggle. Many ethics scholars have developed models of ethical decision making or provided us with specific procedural steps enabling one to reach an ethically supported decision or course of action.

In the abstract, this process is a fairly rational and logical course. Ferrell has co-authored 20 books and more than articles and papers in journals such as Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Public Policy & Marketing/5(62).

Factors Affecting Ethical Decision Making In Marketing According to these Ethical decision making in marketing book, it is clear that marketing ethics of today relates to issues such as trust, honesty and fairness, conflicts of interest, discrimination, privacy, and fraud.

This book has been about ethics and ethical decision making. As ethical refl ection permeates every decision made in practice, the book discussed the importance of developing moral reasoning ability, which is crucial for handling ethical dilemma and making ethical decisions in nursing and social work practice.

The book encouraged the use of models as another Ethical decision making in marketing book of ethical decision-making 5/5(1). Making Decisions. Making good ethical decisions requires a trained sensitivity to ethical issues and a practiced method for exploring the ethical aspects of a decision and weighing the considerations that should impact our choice of a course of action.

Having a method for ethical decision making is absolutely essential. Ethical decision Ethical decision making in marketing book 1. A Framework 2.

Step 1: Recognise the Ethical Issue Could this decision or situation be damaging to someone or to some group.

While many models of ethical decision-making in marketing have been presented in the literature, no recent attempts have been made to explicitly account for ethical decision-making from a marketing research perspective.

We present an ethical framework for marketing research, the various philosophies of ethics, and a few enduring marketing ethical decision-making models, thus laying Cited by: "Moral Decision Making in Business: A Phase-Model," Business Ethics Quarterly, Cambridge University Press, vol.

10(4), pagesOctober. Jaana Woiceshyn, "A Model for Ethical Decision Making in Business: Reasoning, Intuition, and Rational Moral Principles," Journal of Business Ethics, Springer, vol.

(3), pagesby: 4. Factors that Ethical decision making in marketing book Ethical Decision Making. A number of characteristics affect how each individual communicator makes decisions about what is right and what is wrong: Maturity. Some people, even as children or teenagers, have more ethical maturity than others.

Maturity is not necessarily related to chronological age. Professional experience. Ethical decision-making refers Ethical decision making in marketing book the process of evaluating and choosing among alternatives in a manner consistent with ethical principles.

In making ethical decisions, it is necessary to perceive and eliminate unethical options and select the best ethical alternative. Ethical Decision Making Model We have incorporated the work of Van Hoose and Paradise (), Kitchener (), Stadler (), Haas and Malouf (), Forester-Miller and Rubenstein (), and Sileo and Kopala () into a practical, sequential, seven step, ethical decision making model.

A description and discussion of the steps follows. Chapter 5 – Business Ethics and Ethical Decision Making – Summary. Business ethics comprises principles and standards that guide individual and work group behavior in the world of business.

Stakeholders determine these conventions, and they may change over time. The most basic of these standards have been codified as laws and regulations. Framework for Ethical Decision-Making Why Ethical Decision-Making. The mission of the College of Business includes encouraging ethical decision-making and social responsibility.

Ethical decision-making is characterized by respect for others, an awareness of justice, and sensitivity to the application of rules of Size: KB. Drawing insights from terrific books like Ethics (for the Real World), by Ronald Howard and Clinton Korver, and Courage: The Backbone of Leadership, by Gus Lee with Diane Elliott-Lee, here are some examples of simple tests that leaders can take before making ethical decisions: Mirror Test.

This statement is a guide to ethical conduct for all who participate in the process of planning as advisors, advocates, and decision makers. It presents a set of principles to be held in common by certified planners, other practicing planners, appointed and elected officials, and others who participate in the process of planning.

Synthesized model of Ferrell and Gresham contingency framework for ethical decision-making in marketing and Al-Ghazali’s ethical philosophy are considered as theoretical background of this study.

In ethical decision-making, what element of the marketing mix is affected when a firm is deciding whether or not to outsource jobs to other members of the supply chain. product B. price C. place D. promotion E. profitability. Business ethics play an important role in a company's success or failure.

A company has a special obligation to its customers to ensure that its decisions are legal and ethical. Management must set the example of a company's core values.

The company will forever be known for how it handles business transactions and how it treats people. Dubinsky proposed a few factors which influence ethical decision making in marketing i.e. behavioral and normative believes about the evaluations of those outcomes and motivation to comply with reference, at the same time in () Ferrell, Gresham, and Fraedrich synthesis other model and developed a File Size: KB.

Ethical Decision Making. Ethical decision making is the process in which you aim to make your decisions in line with a code of ethics. To do so, you must seek out resources such as professional guidelines and organizational policies, and rule out any unethical solutions to your problem.

Corporate Social Responsibilty (CSR) and Ethical Issues in Marketing society. All these groups have different needs and wants, therefore the ethical conflicts are likely to take place.

Ethical conflicts in marketing arise due to two reasons: First, when there is a difference between the needs of the company, the industry, and Size: KB. Ethics in E-Marketing: A Marketing Mix Perspective: /ch Some of the ethical issues experienced in traditional marketing practices are encountered in those of e-marketing as well.

However, e-marketing practicesAuthor: Erkan Özdemir. Each part of the book focuses on a different aspect of ethical organizational behavior, examining ethics at the individual, group, and organizational levels.

Ethical Marketing, Finance, Accounting, and Human Resource Management and action-based approach to ethical decision-making that is more personal and practical.”. The Code of Ethics for Nurses with Interpretive Statements (The Code) was developed as a guide for carrying out nursing responsibilities in a manner consistent with quality in nursing care and the ethical obligations of the profession.

In an effort to provide easy access to The Code, we are providing "view only" access, not only for ANA members. Making ethical decisions takes moral _____, which helps a person realize that an issue has ethical implications.

Character Having the strength and persistence to act in accordance with one's ethics despite the challenges is referred to as moral _____. Over the last decade, Americans have witnessed a preponderance of poor ethical decision making.

Examples include the bribery charges. in making ethical decisions. Obstacles to Ethical Decision-Making proposes processes – including collaborative input and critique – by which individuals may reduce or overcome these challenges.

It provides decision-makers at all levels in an organization with the means to place ethical considerations at the heart of managerial Size: KB.

The ethical choice in most cases should have been obvious, but it clearly wasn’t the one made. This week, as in many weeks inthe case study. Ethical decision making is a critical quality of leaders who foster high performance.

Because many project managers have created thoughtful content and sought answers to common project dilemmas, we have a wealth of resources to offer. If you don’t find what you need here, consider researching the topic, developing content and submitting it.

Thus, the crimes committed at Enron cannot be divorced from decision-making by the best and brightest of the newly minted M.B.A. graduates of the s. As we have seen, the AAUP statement implies the crucial importance of an ethical foundation to academic life. Ethics and the dawn of decision-making machines.

On Maat around 10 p.m., Elaine Herzberg was wheeling her bicycle across a street in Tempe, Arizona, when she was struck and killed by a self-driving gh there was a human operator behind the wheel, an autonomous system—artificial intelligence—was in full control. marketing decisions differ in ethical view.

After analyzing these situations it is possible to define some consistent pattern which some authors summarize and give as factors influencing ethical decision making. Factors influencing decision making process in ethical view were analyzed by O.

Ferrel (), A. Ferrel, J. Fraedrich ir V. Gresham. The primary purpose of this study was to examine the effects of perceptions of product harm and consumer vulnerability on ethical evaluations of target marketing strategies.

We first established whether subjects are able to accurately judge the harmfulness of a product through labeling alone, and whether they could differentiate consumers who were more or less by:   But how does Facebook translate broad ethical values of respect, diversity, beneficence and justice, for example, into its decision making for research around specific audiences, projects or Author: Anna Lauren Hoffmann.